## Conserva create strategies, projects and products for regenerative impact.

We use impact analysis, cultural insights, and a powerful network to act in the intersection of cultural, social and natural systems.

Our clients are design-oriented brands and organizations willing to question dominant sustainability myths and see a new vision of value.

![from-sustaining-to-regenerating.a8241be0.svg](https://media.graphassets.com/pv0fzRdTwiumelXMFkRw)

ABOUT

## Through our custom-made projects, we tell unique stories of preservation and regeneration, engaging communities, institutions, NGOs, advocacy groups, cultural and media platforms.

1 / STORIES OF REGENERATION

Conserva has partnered with [FARFARM ](https://www.instagram.com/farfarm.co/)to create projects that tell Stories of Regeneration.

FARFARM are experts in regenerative agroforestry textile fibers and develop supply chain networks with a mission that weaves environment restoration, social development and long-term value.

We joined forces to design and implement those systems with the participation of local organizations, agriculturists, family farmers, textile mills, and the support of companies willing to invest in a regenerative future.

2 / STORIES OF PRESERVATION

We collaborate with MÃOS (Movimento de Artesãos de Ofícios). Through education and production work, MÃOS connects more than 80 cities, 200 groups, and dozens of craft techniques in Brazil. They have positively impacted more than 1,500 artisans, amplifying narratives of historically silent women.

Through design and development, cultural projects, and content production, our work aims to:

— Create a space for speech by resisting colonial patterns and reviving important discourse in danger of extinction.
— Reconnect with our ancestry by better understanding traditions that can positively impact the present.
— Inspire future generations by connecting craftspeople and organizations to avoid the mischaracterization or disappearance of our immaterial cultural heritage, and preserve intergenerational relations of value.

STORIES

1 / SUSTAINABLE POSITIONING STRATEGY

## We define key priorities for a viable strategy that will establish, increase or solidify a brand’s commitment to people and the planet.

After a deep dive into the client’s values and motivations, we implement creative and technical workshops to map processes and impact. Next, we identify opportunities and propose a plan of sustainable action with clear and feasible initiatives.

Roadmap

— Immersion/Brainstorm: Brand’s Values and Motivations
— Product/Supply Chain Impact Analysis
— Context Analysis
— Identification of Opportunities
— Portfolio of Initiatives
— Systems and Value Creation Mapping
— Project Action Plan
— Execution
— Communication Strategy
— Monitoring and Reviewing
— Impact Analysis
— Storytelling

![values-impact-context.246a4570.svg](https://media.graphassets.com/J4g0eoEVSEmLdBtSElsF)

2 / DESIGN AND PRODUCTION SYSTEMS

## We are product experts who believe in creating positive change through meaningful design and regenerative supply chains.

By identifying relevant material and manufacturing impact and dependencies, we create products and supply chain strategies that aim to regenerate nature and help communities flourish.

In the Global South, we engage with and support local production networks in business with fashion, home, wellness, food, beverage, and skincare brands, tailoring solutions to each place’s unique bioculture. We can:

— Source available materials.
— Partner with organizations operating at the source of regenerative sourcing and material extraction.
— Collaborate with technical teams for improved/healthier material manufacturing, washing, dyeing and finishing.
— Research and manage fiber development/testing in partnership with start-ups, labs, and innovators.
— Develop recycling projects with specialized partners.
— Facilitate custom textiles by designers and traditional weavers, supporting the longevity of ancient techniques and bringing economic development that regenerate communities.
We establish Design and Production Guidelines. This way, teams have a clear set of technical requisites that support decision-making aligned with sustainable positioning. We also create and update material databases that can be consulted by design, buying, and production teams now and in the future.

SERVICES

I am a sustainability strategist specializing in regenerative systems.

At Farfarm, I work with forward-thinking companies and the support sustainable development funds to develop traceable supply chains that regenerate nature and promote social development. During the past 4 years, I have balanced hands-on fieldwork – proudly working closely with family farmers, spearheading educational programs and growing my technical knowledge in agroecological and agroforestry systems – with guiding and reporting to sustainability and innovation teams. Farfarm is a Climate Ventures winner, and has been accelerated by FashionForGood and AmazôniaUP.

I am a Strategy Lead at Fibershed, a non-governmental organization nurturing regional fiber systems that build soil & protect biosphere health. We create opportunities for standing-forest fiber extractivists, farmers, and artisans, and offer educational programs for a broader design community.

I advise entrepreneurs and start-up companies oriented by design and quality on sustainable brand development, from brand and product DNA to operations. 

I also work with research offices investigating movements and creating narratives that help companies understand the future and brands become relevant in the cultural sphere.

## ideas will be here soon.

It is November 2024, and this content is being rewritten to align with the evolution of our work. 

In the meantime, contact us via [e-mail](mailto:m@conserva.org): m@conserva.org, or [LinkedIn](https://www.linkedin.com/in/marianagatti/).

![PHOTO-2023-01-18-01-03-28 2.jpg](https://media.graphassets.com/VRE9tGMETTmpJVWXPyhi)

Photo by Tinko Czetwertynski


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